Win Sales with Mindset Sequence and Systems with Johnny Campbell

In this episode Johnny Campbell shows how to win sales with mindset, sequence and systems. Too many people in sales spend their day winging it. They shoot from the hip trying to earn new business.

Today’s guest disagrees with that tact. Johnny Campbell is an entrepreneur, business owner, professional speaker and technology founder of a software startup. He teaches business professionals how to sell more effectively and position their products and services to get more sales and increase margins. In this episode Johnny shows how to win sales with mindset, sequence and systems. With organization, sellers can zero in on prospects that are more likely to buy and win their business.

Three Keys to Win Sales

This is how to win sales with mindset, sequence and systems.

Mindset – Know your customer and their nature. All decisions are made in the context of Fear and Desire. Insurance sales is based on Fear, Car sales on Desire. Which is more important depends on your market. Understand that.

Sequence – Approach the sales from a process point of view. First educate, listen to wants, make and offer. Once you understand the sequence, then you can systemize.
Systems – Automate the buying process e.g Follow up, education, LinkedIn, Facebook, CRMs, YouTube videos, website, eliminate manual effort and make sales.

Know Your Ideal Client

Too often people fall in love with LinkedIn without having a sequence e.g the goal is to get an appointment. lLearn about the person, run a survey/questionnaire to prep for the appointment.
Qualify via the survey. If they don’t fill out the survey, they are not a buyer. Know like trust goes much smoother in the meeting due to the homework done. A survey makes the appointment more efficient and timely way to win sales with mindset, sequence and systems.

Buying Ideal Avatar

Find those who are qualified to buy, not just need your product or service, but actually buy. If you sell to everybody, you sell to nobody – Be a Boutique. Learn what drives and impacts the marketplace. Know that Buyers have a buying criteria process. You should too.

Advice for the Day

Look at your past sales, and look for common patterns, then focus on that community only. You will be more productive, efficient and successful in sales.

Where to Connect with Johnny Campbell

Riseupandwin.com – Promotional products
LinkedIn Johnny Campbell the Transition Man
30 minute free consulation thetransitionman@gmail.com Subject: 30 Minute Babble Session

Listen next week for Johnny’s Start up Story