Webinars that Work with Todd Earwood #246

Todd Earwood is the founder and CEO of MoneyPath. Todd believes in using webinars as powerful sales tools that will engage customers for years to come, and he helps his clients do just that through Webinar Works. In this episode Todd and I discuss what it takes to build effective webinars that work. In a world where there is more work than time, we consider the possibility of using automation to tease out highly qualified prospects.

What’s new About Webinars?

A webinar is a video sales presentation made over the web. The presentation maybe live or automated. The webinar can be augmented with technology to advance interest in a product or service. In either case a webinar is a way of getting leads to self identify interest. If a visitor spends a long time on a webinar, they are a hot prospect. This is how you can make webinars that work.

Keys to High Quality Webinars That Work

Webinars should private, don’t publish on social media
Target a very narrow persona, may only have 1 or 2 people show up
People are strongly motivated to avoid pain, not so much gain. Be mindful of your focus.
Hook on a persona. For example consider this headline “Top 5 mistakes and pitfall that Z make regarding Y topic”
Arm sales with snippet content. Make separate blogs posts and videos for each mistake and consider it a reusable asset
Have two people host the webinar
Have polls – leave a comment or use a tool
- Do you agree? YES or NO or THE POPE IS CATHOLIC
At the end of the webinar ask, which question was the most interesting for you?
Then ask “now that you’ve been educated on this topic, what’s your next step?”
1. research
2. love it going to hand it off
3. love this topic I need to learn more now

Build a webform poll on the video page… people will click it.

Segmented Follow Up: Follow up with ALL who show up. Break up the signups into groups by interest; follow up who didn’t show up and offer to have them watch the replay.

How To Connect with Todd Earwood

5 mistakes entrepreneurs makes working out an idea

Webinar Works is for you if…
You want to use a turnkey, proven process to drive leads
You think creating content is too much work, much less a webinar
You wish there was a new way to target old prospects or dead leads
You want to discover from first-hand companies who have used this system

Get your assessment here: https://www.webinarworks.co/salesbabble

Lead Generation Strategies

Let’s keep the babble going. Here are past episodes on lead gen. Listen now!