Pat at Fox Valley Computer Society — Fox Valley Computing Society

Understanding the Value of Testimonials #126

Customer testimonials provide a powerful tool for marketing and sales. They can be featured on your website, brochures, anyplace prospective customers learn about your company. Most prospects don’t want to be the first ones to buy from a company. They want to learn what others think in order to make an informed decision. Today’s episode is spent understanding the value of testimonials, the framework of a great testimonial, how to collect testimonials from your client and where to use them.

Testimonial Action Guide

To make it easy to implement this episode, we’ve created a Testimonial Action Guide.

Download the Testimonial Sales Guide Here

Yep, I’m going to collect your email and put you on my email list. Trust I’ll only send you updates on each podcast and a few others sales handouts too. I believe in honest sales and full disclosure. Join me!