In our conversation with Bob, he shares how the Go-Giver book is a fable about an ambitious young man, Joe, who propelled himself to phenomenal success after he learned and applied the “Five Laws of Stratospheric Success” from a famous consultant and several go-givers (who were also extremely successful in their businesses/career).

The book  offers an alternative set of business success principles built on giving and adding value to others. These laws were originally written to help businesses to increase sales and profits, but were found to also improve relationships and success in life.

5 Laws of Stratospheric Success

Bob walked us through the five laws of success detailed in the book:

The Law of Value
Your true worth is determined by how much more you give in value than you take in payment.

The Law of Compensation
Your income is determined by how many people you serve and how well you serve them.

The Law of Influence
Your influence is determined by how abundantly you place other people’s interests first.

The Law of Authenticity
The most valuable gift you have to offer is yourself.

The Law of Receptivity
The key to effective giving is to stay open to receiving.