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The Babble That Can Be Said is Not the Tao of Sales Babble #470
Does this Tao of Sales Babble seem too preachy? Gushing and dogmatic about listening and patience and being a good friend to perfect strangers? If you’re a bit skeptical about all this wu wei, good for you. You should be! What we’re talking about here is not prescriptive. There isn’t a script that says if this happens go right and if that happens go left. There’s more nuance than words can say. The Tao of Sales Babble is more than that, and that’s the topic for today.
Today’s Chapter: Limits of Language
The Tao of Sales Babble cannot be fully explained.
To say it’s about listening,
might construe Sellers never demonstrate their product.
To say only buyers decide to purchase
might construe Sellers never close.
In neither case, is this completely true.
Language has limits in its ability to describe.
To say a knife is sharp,
omits the back of the blade is dull.
To say that Sales is definitely this or that
Is to not know Sales.
Master Selling cannot be fully described in words.
It’s a mystery of art, science, and humanity.
Today’s Story
The meeting was running over an hour with the prospect. Chris kept asking Lee questions and it seemed like the meeting would never end. Finally Pat stepped in with a closing question.
“It sounds like what we’ve presented might work for you Lee, is that correct?”
Lee perked up, “Yes, I can see how this would address our quality issues”.
Pat smiled “Well let’s get started finalizing the paper work and get you guys online next month. Does that sound good?”
Lee smiled too and said “Yes let’s do this”.
Afterwards Chris asked Pat “But I thought I was supposed to keep Lee talking and let him close himself. Isn’t that what you’ve been preaching?”
Pat sighed “I can see why you might think that but it’s important that you know I’m not teaching you a script. I’m trying to teach you to think and be nimble. There are no hard rules. In this case you were going around in circles, It was time to advance the sale”.
Take Action Quote
Oprah Winfrey once wrote
“You define your own life. Don’t let other people write your script”.
I agree because people are random in how they act. You can never be fully prepared on what to say, when you meet a new prospect. It’s like dancing. You know the steps but your partner may not. When they step on your foot should you get angry and walk off the dance floor? Certainly not. You improvise and get back in the flow. That’s the art of dancing and that’s the Tao of Sales Babble. When you’re present to the moment, and feel what’s happening now, you’ll know when to act, you’ll know what to say. Like bringing a spoon to your mouth, you won’t miss. You’ll hit the target every time.
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Sales Babble shares selling secrets for non-sellers. Masterful selling is deeply understanding what buyers need, discerning if you can help, showing what you have and helping them to make a decision that is both good for their business and yours. See https://salesbabble.com
This is a production of Habanero Media https://habaneromedia.net
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