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Telling Your Sales Story with Tom Jackobs #233
In this episode we meet Tom Jackobs. Tom is a former fitness trainer, business owner and now story teller. Tom and I discuss the value and power of using stories when selling. Tom talks about ways to find stories that best represent you telling your sales story. Secondly Tom shares how to structure the story in a way that makes it memorable, insightful, and impactful.
The Hero Journey
Tom went from fat to fit. Through his fitness journey he discovered his ability to educate people. He started a personal training studio in 2008. Despite facing near bankruptcy, with the help of a family business loan, he learned how to Up his selling skills. When sharing his fitness story prospects identified with the tail and were persuaded to join. Tom’s business grew from in $100K to $500K revenue in less than a year. The rest is history.
How To Find a Good Business Story
Find impact moments in your life. Big or small, write them all down. Next, pick the top three that are the most emotionally charged. Write out the story as a hero’s journey. The story should contain:
- Troubles you experienced
- Insightful moments
- What lead up to the challenges
- Who helped
- The villains
- How it turned out
- What your audience would learn from it
Get the audience to see themselves in your story. Add details, “it was a rainy gray Thursday and …. ” . Once the stories are written practice, practice, practice.
Take Action Now
Don’t be afraid to tell your emotionally charged story. This is how you make a connection. This how you make sales.
How To Find Tom Jackobs
Website – www.TomJackobs.com
Twitter @tomjackobs
Facebook tom.jackobs
LinkedIn https://www.linkedin.com/in/trainertom/
youtube: youtube.com/c/tomjackobs
Stories That Sell Training: www.AlwaysBeSellingSystem.com/webinar
Impact Sales System: www.ImpactSalesSystem.com/training
Past Episodes on Storytelling Selling
Let’s keep the conversation going. Here are past episodes to take your selling skills to the next level. Listen now!
SB032 – How Sellers are the Plucky Sidekick an Interview with Aprille Janes
Great podcast Pat. I really enjoyed listening to how a story can sell much more powerful. Keep up the good work!
Oh yes Carl, finding your prospects happily ever after can make a huge difference. If you can spin a tale while doing that, all the better. Thanks!