One of the biggest fears in sales is the prospect of being rejected. Most people agree that it’s unpleasant to be told “no”. The dread of being turned down can really sap your energy. One or two bad calls and the task of reaching out to new clients plummets to the bottom of the to-do list. We’ve all been there.
However there is a trick to getting over this dread: See the strangers as yourself.
Think about what it’s like when sales people call you up. You’re a busy person, right? You’re probably focused on some task or getting something done. And then out of the blue this guy calls you up. Some sales folks are good at striking up a conversation, others clumsy, but often times no matter what they say, you’re not interested. Period.
Being aware of this makes it easy for you to empathize with the people you’re calling. They are just like you! But think of the times when someone’s called on you and after chatting you realized that they had the exact solution to a relevant problem or desire. The timing was perfect! And when it was all said and done you were thankful they’d called just in the nick of time. You can be that sales person!
To get good at selling you need to expect that some people aren’t interested. It’s nothing personal, they are just like you. But eventually you’re going to meet someone you can help. Just trust that over time, the timing will at some time be perfect and you’ll have a sale plus a new client.
Keep at it!
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