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6 Simple Steps for Generating New Leads With Chris Helmers
In this episode we start with a quote: “Everything should be as simple as it can be, but not simpler” by Albert Einstein. This is true of sales too where simplification is the path to productive lead generation. Today’s guest Chris Helmers discusses the 6 simple Steps for Generating new leads.
Chris is my youngest son. He recently took a position in a software tech company. He is doing business development for a new software service and recently embrace the fundamentals for lead generation.
6 Tips For Generating Leads
- Make the Call – Strategize less, don’t waste time, click the dial button.
- Move Shot To Shot – Focus on the win that works an use that to overcome the mistakes.
- Keep It Simple – figure out what you want to say as simple as possible. Don’t overload them with data. It may take 20 rewrites.
- Explore All Avenues of Contact – use voicemail an email to your advantage
- Know Your Audience – When seeking the decision maker, learn how to speak to all the people who will introduce you. Learn the language of your prospects.
- Find The Right Contact – Research the internet and use information to get around the gate keeper.
Take Action Advice
Communicate what you do, not how you do it. You will learn from every call you make, even your failures. Ask for advice, people are flattered by the opportunity to help you. And lastly….. Keep it simple.
How to Find Chris Helmers
Lead Generation Strategies
- Looking for Leads with Social Media, an interview with Brian Basilico #34
- SB029- How To Generate Leads on LinkedIn, an Interview with Patrick McFadden.
- Crossing the Chasm an Interview with author Geoffrey Moore
- SB020 – Down to Earth Sales, an interview with Diana Schneidman
- Pleasantly Persistent Sales With Thomas Ellis #15