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Startup Story Where Software Goes to Seed with Charlie Wiltgen #179
This week we go to the birth of a business to tell the tale of a startup story. We interview an entrepreneur who invented a SaaS product and built a loyal client list from nothing. This requires a keen attention to detail understanding the challenges and desires of the target market. Charlie Wiltgen tells his origin story and how hard work and luck intersect. His corn and soybean data management business is highly successful and an inspiration for all want to be entrepreneurs.
Knowing Your Market
Charlie shared his startup story:
- How his business partner was hired to fix a legacy system
- How she pitched the client a rewrite on a new platform
- How the client LOVED the new software and she brought in Charlie
- How they worked a trade show to bring on 20+ clients
- Struggles with scaling the Adoption Curve
- What it takes to give a great demo
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How To Find Charlie Wiltgen
This is Charlie on LinkedIn
This is Creative Customized Programming
Crossing the Chasm
This is the episode that discusses the adoption curve and the challenge of scaling. Our guest Crossing the Chasm author Geoffrey Moore
Entrepreneurial Mindset and Business Development
Here are some past great startup story episodes:
- Myths on Social Selling with Mark Hunter #142
- Understanding the Value of Testimonials #126
- 6 Simple Steps for Generating New Leads With Chris Helmers
- What Startups Need to Know about Business Development with Tim Allen #119
- Sales Cycling and Startups with Jon Woodroof #145
- Selling from the H.A.R.T. with Mega Cindy Vranken #143
- Lose Your Ego Gain The World with Todd Lemense #139
- Location Independent Business Essentials with Dan O’Donnell #138
- What Startups Need to Know about Business Development with Tim Allen #119
- 5 Habits of Successful Sales People with Kingsley Grant #117
- How to Deal With Racism in Sales with Duane Draughon #115
- All Entrepreneurs are in Sales with Derin Alemli #110
- How to Make a NO Feel as Good as a Yes with Michele Moreno
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