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7 Habits of Highly Successful LinkedIn Users with Dennis Brown
In this episode we meet the author of The 7 Habits of Highly Successful LinkedIn Users, Dennis Brown. Dennis shares his system for generating leads and helping sellers attain their business goals.
Dennis honed his LinkedIn skills at a logistics freight management company he started in 2003. Once he found a 6 figure client using LinkedIn, he was sold that this was a great way to find new clients.
LinkedIn is best suited for B2B (business to business) lead generation.
The LinkedIn System
- Connect to all your customers on LinkedIn
- Connect with all your friends and colleagues on LinkedIn
- Look at people connected to friends and clients in your target market
- Ask them to introduce you to other connections
Network with LinkedIn Referral Sources
- Use the advanced search of LinkedIn to find common people or groups
- If in the same group send an InMail introducing yourself
- Possible script to create a common bond e.g. the group, common friends, common geography, background, alumni, or skills. Tell them it makes sense for us to connect
- Do not give them a pitch!
- Finish the message with “I thought it would be interesting to connect”
- 50-80% of the people will accept your connection request
- Any follow up is no longer a cold call
Advice….
Don’t treat your profile like it’s a resume. Update your profile to reflect your business before connecting with others.
Dennis Brown on LinkedIn and Website
This is his website www.LinkedAcademy.com
LInkedIn https://www.linkedin.com/in/askdennisbrown
Free eBook…. text Dennis 63975 with the word “ebook”.
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