Selling with FBA (Fulfillment by Amazon) with Louis Kreppert #262

Are you looking to create extra income for yourself on a full or part time basis? Do you have a small business selling products and you’d like to expand and sell across the country? Or, do you have a product idea you’d like to bring to market? I believe all sellers are secret entrepreneurs fascinated with creating their own gig. Selling them on Amazon may be the solution
for you in 2019. In this episode our guest Louis Kreppert visits the new Fox.Build podcast studio and explains the nuts and bolts of the FBA Fulfillment by Amazon program.

In this episode we discuss how to sell on the number one e-commerce marketplace, Amazon. We’ll cover all the basics on selling physical products on their FBA, including cost and fees associated with it. Louis will share some best practices for success and examples of successful products and others that have bombed. By the end of this chat you will be able to confidently know if this a platform for you and the steps necessary to get started.

FBA Way

Fulfilled by Amazon, is a program where Amazon does all the storing, packing and shipping versus merchant fulfilled, where you hold all the inventory, do the packing and shipping. FBA provides sellers the opportunity to only focus on marketing and selling. Their only responsibility is finding customers and meeting their needs.

Elements of a Great Listing

There is one listing for every product. The best way to sell is to create your own listing and differentiate from the rest. Amazon drives prospects to look at your listing. Everything is searchable. SEO is key. The words are great but the pictures are what really matters. A great set of photos shows the benefits. The first photo must be shot on a white background. The rest of the photos can be anything else product related but it should tell a story. Each photo should have 85% image, 15% words at the most.

The Title should sound human (not a babble of keywords). Then add 4 bullet points, 1-2 sentences long.

The ratings, “1- 5” stars reviews, really matter. People want to see authentic reviews that reflect reality. If there are no reviews, that’s a hurdle.

Compensation

You can make money as a full-time sellers (third part seller). It’s important to keep your costs down and add value (beyond some commodity). On average FBA takes 50% of your sale. It costs Amazon 25% for the fulfillment services, and keeps 25% for profit.

Example Product Stories

Win – Louis put a bundle together e.g. birthday party bundled set. Got good reviews and it started selling. Views started to snowball. He sells 10 day. Took 4 years to get this product right.

Bomb – Louis had a product that wasn’t unique. Unbundled hand warmers (successful for a while) then the competition found it. started competing then drove the price to the ground.

Take Away

Take the Amazon university course or hire an expert like Louis.

How To Find Louis Kreppert

Louis helps struggling businesses become successful through E-Commerce sales and marketing. In 2014 he started his own marketing company:

LK Sales and Marketing helps people focus on selling products on
Amazon and other e-commerce platforms.

Contact Louis in LinkedIn or you can reach him here: Louis@lksalesandmarketing.com

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