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Sales For Start-ups with Mano Behera
In this episode we talk about the many ways the skills of selling can help startups. In this 100th episode we meet Mano Behera, marketing entrepreneur and owner of the Digital Restaurant. Mano shows how he used sales techniques before marketing to understand his ideal client. This entire episode is focused on sales for start-ups.
Start-up Business Market Research
- Don’t assume, validate
- Use sales to validate your assumptions.
- Ask the target market segment:
- What are you problems?
- What services should I provide that you would value?
- Listen and get the answer.
Really listen well to what they’re saying then create services and products to address their needs.
No Marketing Until Sales
Mano sells marketing services to restaurants. Naturally he tried marketing before selling his services, but it didn’t work. Once he started using selling and qualifying questions to understand the restaurants, everything fell into place.
What his study found: They tried marketing but it didn’t work. They did an unfocused shotgun approach. What they needed was all inclusive marketing plan. That’s what Mano’s Digital Restaurant provides.
Cold Call Sales Technique
This is Mano’s script when he drops by a restaurant in the middle of the day
- “My name is Mano I have a background in restaurants. I worked at McDonald’s for many years but right now I’m an entrepreneur and I would love to hear what your challenges are. Based on my experience I should be able to create a solution to boost the number of guests in your restaurant
- This pitch was enough for a restaurant owner to say great I’ll give you 15 minutes . At that meeting he asks about their marketing challenges and general state of the business.
Need to show value in 30-90 days
Small restaurants with limited budgets need to see additional traffic, more conversions, more orders quickly. Once you make the sale, it’s time to deliver.
How To Find Mano Behera
Mano Behera | LinkedIn
SWC is Self Paced Sales Course
You too can learn sales today!
- Be yourself, add value , make sales
This course teaches you …
- How to find leads that can’t wait to buy from you using LinkedIn, Facebook and Twitter
- How to quickly discover if a lead is qualified with 4 simple questions
- How to give a non-pushy presentation where buyers CLOSE themselves
- Howto connect with prospects in a way that builds trust, credibility and loyal clients
- How to grow your confidence in sales, yet be yourself
You will get:
- Video, Audio, Checklists, Handouts and Worksheets that hold your hand
- Work at your own pace, focus on what’s most important to you
- Lifetime subscription to all material
- Private Facebook group
You can enroll in the course here and immediately start Selling With Confidence today.