When Selling with a Wingman Your Never Alone with CEO Shruti Kapoor #425

Shruti Kapoor is the CEO & Co-Founder of Wingman, an actionable conversation intelligence platform that unlocks insights from every sales interaction. As the co-founder of Wingman, Shruti was also their first salesperson who sold their first million dollars in revenue, single handedly. Despite being an outsider to the SaaS ecosystem and to the US, Shruti has successfully scaled the business, and was selected to the prestigious Y Combinator program, raised funding and staffing a team. In this episode Shruti and Pat discuss the challenges sellers face and what technology can do to raise their productivity and success when selling.

Challenges and Consequences Sellers Face

I started by asking Shruti how when working with her clients, what are the fundamental challenges they face and the consequences of not overcoming those challenges. Sellers are lonely, they are unsure if they’re approaching selling properly and they’re unsure where to go for help. Secondly, they feel their organizations and sales processes are disorganized. They yearn for order and the comfort of following a proven formula for success.

Actionable revenue intelligence. It’s one thing to collect sales data, but not a lot of help on how to use it. Most CRMS focus on the boss. Instead of focusing the data for the sales managers, how about focusing on data that helps the sales professional. How about focusing on coaching reps.

Y Combinator provided a structure for growth, partners for advice and hearing personal stories from highly successful entrepreneurs. She has been able to integrate those experiences into Wingman. Voice to Text services are the foundation of Wingman.

how to get early customers to trust you when you don’t have a brand the product has limited functionality. How to find beta customers. Nor did they have a rolodex in the sales industry.

Sales Success at Wingman

Shruti believes there are two reasons Wingman has been a successful startup:

1. When things are not working, they go back to customers and listen how they bought and what they like about the product.
2. They focus on building a brand that highlights the companies strengths and illuminates the differentiators from other competitors.

How To Connect with Shruti Kapoor

– Website- trywingman.com
– Twitter- https://twitter.com/me_nder
– LinkedIn- https://www.linkedin.com/in/shrutikapoor

Thank Our Sponsor Wingman

I’m excited to share that Sales Babble has a new sponsor, Wingman. Wingman is an actionable conversation intelligence platform that unlocks insights from every sales interaction. You can use Wingman to record your calls, review deals, scale coaching and build a repeatable sales machine. Wingman uses best-in-class Automatic Speech. Recognition (ASR) and Natural Language Processing (NLP) algorithms specifically for sales.

Go to trywingman.com/salesbabble and get a free trial today. Wingman, your source for actionable sales intelligence.

How to Connect with Pat Helmers at Sales Babble

Sales Babble shares selling secrets for non-sellers. Masterful selling is understanding what buyers want, discerning if you can help, showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com

You can be yourself when selling. It’s all about helping others with their challenges and aspirations. I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. Learn the selling secrets for non-sellers and start making a difference today. Here is the entire back catalog of episodes in the sales podcast. Look here https://www.salesbabble.com/sales-podcast-free-advice/

This is a production of Habanero Media https://habaneromedia.net

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