Sales Cycling and Startups
Posted on by Pat

Sales Cycling and Startups with Jon Woodroof #145

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Sales Cycling and StartupsSales Cycling and Startups

Our guest is Jon Woodroof, a former bicycle shop owner and founder of TwoTone Amsterdam. Jon is a Georgia native, now living in the Netherlands where he started the TwoTone  consulting agency that is “stoked on where startups, sales & cycling meet.”  Sales Babble is passionate about long distance bicycling so it’s only appropriate the Jon talks about sales cycling and startups.

Build a Sales Process

The key to success for non-sellers to to build a repeatable sales process and follow it. It can be this simple:

1. Schedule an initial meeting – phone, Skype, in-person,etc.

2. Ask them for further information regarding their goals in a bullet point form:

  • What are you trying to achieve?
  • What is their success criteria?
  • If we were to work together how would you measure success?
  • What would you feel would be success?

3. Prepare a 1 page proposal from the bullet points.  Add time, budget, things previously addressed.

4. Ask them if the proposal represents their goals.

5. If they agree have them send a deposit, and  schedule a kickoff.  To gamify the process Jon places steps at bottom of the email to elicit trust e.g. “two tone consulting sent 1 page proposal”.

Take Action Advice

1. Interview and survey customers and prospects. Create an Ideal Client profile.
2.Have a sales process and follow it.

Where To Find Jon Woodroof

I found Jon on Twitter, you can too.  He is all over social media:

How To Grow Sales