Category: sales and marketing alignment

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Top 10 Sales and Marketing Tips for 2024 with Neil Kristianson #509

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Top 10 Sales and Marketing Tips for 2024 with Neil Kristianson #509

In this episode returning guest Neil Kristianson joins us for our 10th anniversary of babbling conversation on the top 10 sales and marketing tips for the upcoming 2024 new year. It’s a great time of year to celebrate our successes and consider our 2023 journey. Give it a listen!

Pat Talked About These Sales and Marketing Tips

Neil Talked About These Sales and Marketing Tips

How To Find Neil Kristianson

You can find Neil online for automated email and marketing advice:

This is Neil’s email business Email Splat

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes Top 10 Sales and Marketing Tips

This episode is the 10th annual episode. Listen here for years past!

 

Sales and Marketing Tools for 2023 with Neil Kristianson

Sales and Marketing Tools for 2021 with Neil Kristianson

Sales and Marketing Tools for 2020 with Neil Kristianson

Sales and Marketing Tools for 2019 with Neil Kristianson

Sales and Marketing Tools for 2018 with Neil Kristianson

Sales and Marketing Tools for 2017 with Neil Kristianson

Sales and Marketing Tools for 2016 with Neil Kristianson

Sales and Marketing Tools for 2014 with Neil Kristianson

How to Connect with Pat Helmers at Sales Babble

Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com

I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it.

This is a production of Habanero Media https://habaneromedia.net

Listening Options

You can find us on:

 

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Top 10 Sales and Marketing Tips for 2023 with Neil Kristianson

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Top 10 Sales and Marketing Tips for 2023 with Neil Kristianson

Top 10 Sales Babble Sales PodcastIn this episode returning guest Neil Kristianson joins for our 8th or 9th (we’re not sure)  babbling conversation on the top 10 sales and marketing tips for the upcoming new year.

Pat Talked About These Sales and Marketing Tips

Neil Talked About These Sales and Marketing Tips

    • The mountains of information that assault us everyday – fractionalization of attention
    • The power of a killer offer – simple, save time
    • The death of Digital marketing – everything old is new again
    • The power of a goal
    • Most small biz don’t value their worth

How To Find Neil Kristianson

You can find Neil online for automated email and marketing advice:

This is Neil’s email business Email Splat

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes Top 10 Sales and Marketing Tips

This episode is the 7th annual episode. Listen here for years past!

Sales and Marketing Tools for 2021 with Neil Kristianson

Sales and Marketing Tools for 2020 with Neil Kristianson

Sales and Marketing Tools for 2019 with Neil Kristianson

Sales and Marketing Tools for 2018 with Neil Kristianson

Sales and Marketing Tools for 2017 with Neil Kristianson

Sales and Marketing Tools for 2016 with Neil Kristianson

Sales and Marketing Tools for 2014 with Neil Kristianson

How to Connect with Pat Helmers at Sales Babble

Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com

I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it.

This is a production of Habanero Media https://habaneromedia.net

Listening Options

You can find us on:

 

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From Screenwriting to Email Campaigns with Zack Gutin #362

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From Screenwriting to Email Campaigns with Zack Gutin #362

They say California is the land of opportunity and that’s been true for guest Zack Gutin. Zack started his career as Marketing Manager at Script Magazine and  rose to become Vice President of Sales at Final Draft,  an industry-leading screenwriting software company. At Final Draft, he led the launch of several new enterprise products that lead to the company’s acquisition.  Next Zack  launched ThinkAlike Media to provide expert consulting services in sales, email campaigns, marketing, event planning and business development.

Authentic Email Campaigns

As a former screenwriter in Hollywood, Zack perfected his ability to both write and promote his writing skills. He first noticed this knack in the  email campaigns he sent to producers and directors.

Zack was able to secure meetings! The trick to success was great outreach. He advises:

    • Focus on the buyer
    • Understand their interests and non- interests
    • Demonstrate flexibility
    • Shows willingness to provide what they need

Zack says that too often budding talent moves to Los Angeles with an attitude they are to be found vs finding people who would value their ability in entertainment. Relationships matter in the long run. Being transactional only provides short term wins, not long term work.

Screen Play Email Campaigns

When crafting a marketing campaign, first set the scene, then set the actors in the scene. Consider their characters and personality. Craft dialogue that is real in the scene. Keep it engaging by telling a story.

How To Find Zack Gutin

You can find Zack in these social media links:

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

 

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How to Grow Sales with Video Testimonials with Sam Shepler #360

Sam Shepler Video Testimonials

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How to Grow Sales with Video Testimonials with Sam Shepler #360

Sam Shepler Video TestimonialsToday’s guest is Sam Shepler, the founder and CEO of Testimonial Hero.  We babble about building trust with prospective clients and the value of using video testimonials that engage prospects, reduce friction in the sales cycle, and close deals faster. Sam’s mission is to enable all organizations to grow faster with video testimonials.

Video Testimonials vs Written Testimonials

Buyers struggle with differentiating one vendor from another given they’re overwhelmed with information. They are quite literally drowning in a sea of content. At the same time sales professionals, want to make sales as easy as possible.  The best advocate for a company are happy customers. This is where testimonials bring value.

Customers want to hear from other customers.  They want to limit their risk. While written testimonials have done a good job over time, the bar is moving. Buyers are living in a video world and have come to expect it as a vehicle for communication.    According to Sam, videos are the best way that revenue teams can cut through the noise and close deals faster!

How To Find Sam Shepler

To connect with Sam and learn about video testimonials:

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes Sales and Marketing Alignment

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

 

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Top 10 Sales and Marketing Tips for 2021 with Neil Kristianson

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Top 10 Sales and Marketing Tips for 2021 with Neil Kristianson

Top 10 Sales Babble Sales PodcastIn this episode returning guest Neil Kristianson joins for our 7th babbling conversation on the top 10 sales and marketing tips for the upcoming new year.

Pat Talked About These Sales and Marketing Tips

How there is buying process not a selling process. Let’s start with a Common Sales Process with the following steps

      1. Collect a set of leads
      2. Qualify the leads
      3. Schedule an appointment
      4. Discovery
      5. Pitch
      6. Objection Handling
      7. Verbal Yes
      8. Contract Signed

Buying Process on the other hand would look like this:

      1. Recognize a problem or desire exists
      2. Ruminate on it for a long time
      3. Become aware of solutions
      4. Investigate vendor solutions online
      5. Pain or Desire becomes chronic
      6. Reach out to a vendor(s)
      7. Decide if one of the solutions solve problem or desire
      8. Choose – Sign Contract 

If you’re cold calling and they’re not at step 5…. You’re not going to get anywhere. Be mindful of where the buyer’s at.  Don’t take no as final answer but instead know that it’s no not now.  Unless you get too pushy and muck up the sale! 

Also, try the fool called  “Duck Duck Go” for anonymous search. Secondly look into Hubspot as a CRM. It’s pretty slick.

Despite the loneliness of the pandemic, it’s had it’s plusses and bringing, eating, exercising, and living with the basics.

Cold calling is fun. Get in the groove and the time flies. It’s have the attitude you’re just checking in to see if you can help others.

Lastly, know that we’re more alike than not. Look for the commonality in humanity. Don’t let the politicians scam you into thinking otherwise.

Neil Talked About These Sales and Marketing Tips

Unlike Pat’s verbose notes Neil shared this …..

1 – The power of NO
2 – Synology NAS
https://www.synology.com/en-us/support/nas_selector
3 – Rev
https://rev.com
4 – Google Drive for Zoom
https://marketplace.zoom.us/apps/5jjvtAZIQy-m-XkbchJMHg
5 – None of this matters

How To Find Neil Kristianson

You can find Neil online for automated email and marketing advice:

This is Neil’s email business Email Splat

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes Top 10 Sales and Marketing Tips

This episode is the 7th annual episode. Listen here for years past!

Sales and Marketing Tools for 2020 with Neil Kristianson

Sales and Marketing Tools for 2019 with Neil Kristianson

Sales and Marketing Tools for 2018 with Neil Kristianson

Sales and Marketing Tools for 2017 with Neil Kristianson

Sales and Marketing Tools for 2016 with Neil Kristianson

Sales and Marketing Tools for 2014 with Neil Kristianson

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

 

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The Orange Squad with Dean Petrulakis #351

dean-petrulakis orange squad

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The Orange Squad with Dean Petrulakis #351

BREAKING NEWS: Announcing the Orange Squad!

In response to the pandemic,  guest Dean Petrulakis  has created a collective of “Creatives” called the Orange Squad. His goal is to nurture a network of like minded individuals that will collaborate on work, projects and personal growth.  To my (Pat Helmers) good fortune I’ve been honored to become a member thanks to  Michelle Kelly. Today, December 15, 2020,  the Orange Squad is officially launched to the public.

dean-petrulakis orange squadIn this episode, founder Dean and I talk about the formation, structure and aims of the Orange Squad. We talk about the nature of creativity and the power of networking. Given the diverse membership of the Orange Squad, it’s unclear the exact course it will take. But Dean is certain, given the nature of creativity, the squad will serve the world with generosity and a smile.

But….. what’s this got to do with sales?

Lots.

Dean is the Senior Vice President of Sales at LCP . We discuss how prospects buy on their own terms and how sellers must respect that process. We talk about relationship building and nurturing clients for more business. Most importantly, we emphasize the necessity for sellers to be creative in their relationships since it’s the foundation of selling success.

What’s a Creative?

What is a creative?  That term is under dispute but to make it simple, it’s any professional who uses creativity to push the bounds of their art. In the case of the Orange Squad  e.g marketing, writing, graphics, podcasting, event planning, health trainer, etc…   Creatives are collaborative and work for results beyond monetary wealth. They believe if you do what you love, the money will follow.

The Orange Squad of Creatives

Dean shared some of the plans to bring positive change to the world:

    • Website with insightful blog posts on the process of creativity.
    • Jam Session webinars that delve deep into the rabbit hole of creativity.
    • Podcast that facilitates, asks and answers insightful questions about the nature of creativity.

At first glance, the Orange Squad may look like a marketing agency. But that’s not the purpose of the collective. We believe in the power of networking and admit business may come from these relationships.  However business is not the ends, only the means. According to the website:

Your imagination inspires the rest of us. No joke. You are creative beyond belief. Ideas light the way for your workmates and family and friends. As your creative self grows, so does your career. ExpoNENtially. Our best self is oftentimes found in the embers of our creative fire. We feel the future and it is BRIGHT.

The Orange Squad is your community to explore, excite and accelerate creativity.

Take Action Orange Squad Advice

Dean shared three points sellers can  take action in their professional careers:

    1. Genuinely invest in your existing clients. Generously give your time, advice and all  you can do to help their success.
    2. Be careful if money is your guiding light. When you take a transactional view of business, business will vanish.
    3. Invest in process and develop trust. Play the long game knowing you will get what you give.

How To Find Dean Petrulakis

This Dean on LinkedIn

This is the Orange Squad

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

 

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Demand Side Sales Part II with Bob Moesta #348

Bob Moesta Demand Side Sales

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Demand Side Sales Part II with Bob Moesta #348

Bob Moesta Demand Side SalesIn this  follow up episode  Bob Moesta, founder, president & CEO of the Re-Wired Group returns to discuss a new Theory of Sales .  Bob is the author of “Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress”. In this second conversation  Bob and I discuss the power of asking open ended questions, listening and not making it too easy or too hard to buy. 

Don’t Need a List of Questions

it’s not what you say but how you say it. Listen to the way buyers answer. Consider the following:

    • Know what progress looks like.
    • Don’t talk about your product, talk about them
    • To become a better buyer, become a better seller
    • Don’t make it too easy to buy. Free trials have no value.
    • Don’t make the sale too hard. Don’t provide too many choices.

Consider exclusionary theory. Buyers can  tell reasons they don’t want to buy versus what they want. That’s OK, give the buyer time to think and speak. Eventually it will all be clear.

Why No Degrees in Sales

Sales is like the blood of the body. There is no business without sales. Yet sellers are looked at as a skilled laborers. The best salespeople are the smartest in the business. Why?  Sellers understand product, industry, customer, business, profit, competition. Sales professionals “get” it all.

Founders and C-Suite execs often treat sales folks like they’re order takers. In higher ed,  sales is seen as subservient to marketing. According to Bob,  brand equity is everything at the university.  Thus sales is seen as  a trade with : tools techniques and process.  This point of view makes zero sense.

Since there isn’t a theory of sales, hence the impetus for Bob’s book. This is Bob’s opportunity to move sales to the forefront of business.

How To Find Bob Moesta

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes on Sales Mindset

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

 

Posted on

Demand Side Sales with Bob Moesta #347

Bob Moesta Demand Side Sales

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Demand Side Sales with Bob Moesta #347

Bob Moesta Demand Side SalesIn this episode we meet Bob Moesta, founder, president & CEO of the Re-Wired Group .  Bob is the author of “Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress”. In this interview, Bob shares his thoughts on how sellers view sales from a supply side point-of-view vs understanding why people buy things, the demand side point-of-view. Bob shares examples sellers should ask to understand the progress buyers want  to achieve. We also do some role play to give concrete examples of buyer reluctance and discovery.

Jobs To Be Done Theory

People don’t buy things, they hire them to make progress in their lives. All products are services, it’s what the product does for you, that matters to the buyer according to Bob. It’s the use of the thing, not the thing, that brings satisfaction. This is the demand side. There are trade offs in any purchase. Sellers need to sit in the seat of the buyer in order to understand them.

Too often, sellers believe that sales is a numbers game, that buying is random thing and that if you swing at the ball enough times you’re bound to have a home run. Instead consider selling as helping the buyer find progress.  How, ask some question

Demand Side Questions to Ask

With the idea in mind that all products are services, the seller would ask the buyer these types of questions?

    1. Why now?
    2. What’s pushing you?
    3. What’s pulling you ?
    4. What anxieties do you have ?
    5. What habits do you have?
    6. Why are  you hiring this this product?
    7. What duties do you want it to do for you?

Demonstrations will often open up questions that will move the buyer from active looking to passive looking. That’s they disappear, and appearing to be ghosting you. Instead they are doing is considering a number of new questions that arose from the demo conversation. The demand side of the purchase is less clear to the buer. That’s OK.

It’s important to understand that you the seller, shouldn’t be selling just because you have a large supply of product. Sellers should be helping the buyer make progress. No more than a teacher sells a student on a lesson, or a doctor sells a patient on a rehab program, what sellers should be doing is helping customers make progress.

Flip the Buyer To Know the Demand Side Sales

A kick-ass half is better than a half-ass whole. Invention is not innovation. Just because you scratched your itch, doesn’t mean others have the same itch. To be persuasive, understand your buyer. You don’t need a well prepared  list of questions. Just ask to better understand what progress looks like, You will know what to ask.

“What would progress look like to you….. “

Making things easy to buy is not what people want.   But not stupid hard. Friction, is too many choices.   People don’t pick what they want, they often decide by picking what they don’t want. Most people can tell what they do and don’t want. exclusionary theory. Be patient.

Sales is the hardest job, but businesses treat them like order takers. Sales is seen as a trade – tools techniques and process

How To Find Bob Moesta

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes on Sales Mindset

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

 

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How To Use Podcasts for Business Development with Scott Ingram #318

Scott Ingram Habanero Media

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How To Use Podcasts for Business Development with Scott Ingram #318

Scott Ingram Habanero MediaScott Ingram is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He’s the author of two books: Sales Success Stories and B2B Sales Mentors. He’s also a quota carrying sales professional, working for the professional services company,  In this episode Scott shares ways you can grow authority, influence, and trust that attracts new business through  podcasting.  We’re going to learn how to use podcasts for business development.

This is a great topic because I believe that podcasting is the easiest way to become a  thought leader with content that reaches your ideal buyers and grows your business. This is what my new podcasting agency, Habanero Media is all about. When it comes to business development, trust is the tallest hurdle. With steep competition and a plethora of online choices, it’s often easier to choose nothing. When clients trust you have their best interest at heart and accept your council. When you’re an authority and influencer, buyers know you’re the right choice for their company. Podcasts build trust. 

How To Find Scott Ingram

Website: https://top1.fm    Sales Success Stories Podcast and Daily Sales Tips podcasts for business development.
Twitter: https://twitter.com/scottingram
Facebook: N/A I’m a conscientious Facebook objector
LinkedIn: https://linkedinn.com/in/scottingram

Thank Our Sponsor Habanero Media

We help busy companies grow influence, trust, and provide value that attracts new customers and clients through the magic of podcasting! Start your podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a Podcast” here.

Past Episodes

Sales Consulting To Grow Your Business

Pat helps businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.


Listening Options

You can find us on:

 

Posted on

Email Marketing Salesmanship with Rob and Kennedy #316

Rob and Kennedy Email Marketing Sales Babble

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Email Marketing Salesmanship with Rob and Kennedy #316

Rob and Kennedy Email Marketing Sales BabbleIn this episode we meet Rob and Kennedy of the Email Marketing Show podcast. One continual challenge sales professionals face is to remember to follow up with qualified prospects.  Today Rob and Kennedy  share practical advice on ways to automate an email marketing sales follow up process and how to never let a warm lead go cold.

Why Follow Up is Important

It takes tremendous effort to hunt down a qualified prospect, however its work that has a special satisfaction. Once a prospect gets to know you, they are far more likely to convert into a customer. However this takes time and unfortunately the follow up process lacks the excitement of the hunt.

Consider the possibility of automating that follow up. With each step you  advance the prospect a little bit towards the won deal stage. You never have to worry about it. It all happens on it’s own. So how would you do this?

Create a system based on the follow up conversation you’ve had with one client. Look at the emails and see how they are authentic and focused. Don’t send newsletter emails, instead emails that give the illusion you individually emailed them. Use the real dialogue with a prospect as a framework.

Often sellers struggle with what to say in an email. Consider a broad range of topics related to your product/service:

    • a case story
    • testimonial
    • new release/version of the product/service
    • industry news
    • detailed look at one benefit
    • detailed discussion on a common objection

Each email should add value.

Never repeat the same email e.g “just following up to see if there is anything else I can do to help”.  Asking if you can help is OK, yet don’t squander an opportunity. Each mail warrants further information on some topic. Always, add value.

How To Find Rob and Kennedy

To connect with Rob and Kennedy, you can find their survey platform: www.ResponseSuite.com
Their blog: EmailMarketingHeroes.com
You can find them on social media:
Twitter: @robandkennedy
Instagram: @robandkennedy
Get better email marketing by listening to The Email Marketing Show. www.TheEmailMarkeingShow.com

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Past Episodes Using Tools for Prospecting

Sales Consulting To Grow Your Business

Pat helps businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales.

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