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How to Pitch a StartUp with Joe Micallef
Joe Micallef is an international business and sales consultant with expertise in the start up world. Many founders have a passion about their business, but haven’t a clue on how to sell their idea to investors and pitch a startup. In this episode Joe share’s advice on how to pitch an investment banker or Venture Capital company.
Pitch is just a Wish
When you pitch a startup it’s not a sales presentation. The goal is to get a meeting with investors. Don’t expect to be funded on the spot. This is not Shark Tank. At that meeting you will be able to have a conversation regarding the features and benefits of your company. It takes time to build credibility and find funding. During the meeting you’ll be able to see if funding makes sense for both parties.
WISH Principal
W – Tell them Who you are and What you do.
I – Tell them something Interesting.
S – Tell them about your Service, your Solution.
H – Have an ASK, what action you want them to take.
Don’t finish with “Are there any questions?” Have a call to action such as …. “Would you like to learn more?” Script it out. Tailor it to your business.
Advice for Startup Founders
Every entrepreneur needs to be a sales person. You can’t hire business development unless you know sales. It will take skill just to convince them to work for you. To pitch a startup you will need to learn sales.
Joe Micallef – Executive Coaching Partner
Joe provides business and sales consulting in the financial industry at SalesITV in Chicago IL. You can find him in the usual places: