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Marketing Hacks for Sales People  with Curtis Kieres #377

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Marketing Hacks for Sales People  with Curtis Kieres #377

Probably one of the most confounding dilemmas of a sales person, is the challenge of cold outreach and converting it into a scheduled sales calls. If you don’t have a full marketing department doing lead gen you’re on you own. So what’s a seller to do? Curtis Kieres is a career B2B sales professional with over 20 years experience in the high-tech space. In this episode Curtis shares his marketing hacks for sales people. He draws upon his experience selling in ERP, CRM and business management software. He walks us through his LinkedIn and Email campaigns, how he sets appointments and closes prospects on a free trial. 

Sellers Become Social Media Marketers

Digital fluency is the new language of the 21st century. Curtis is a proponent of using LinkedIn:

    1. Reach out to targeted prospects on LinkedIn
    2. Spreadsheet to track connected vs pending contacts
    3. Keeping spreadsheet in Hubspot all in one place
    4. Template Cadences that are hyper personalized
      • First message a soft approach see your a market expert would like to
      • Second message try to secures zoom call for discovery
      • Then give a demo, by presales team
    5. Doing the same thing  with email plus the addition of A/B testing  – use Apollo for email leads
    6. When they connect the conversation is all about helping them, nothing about you

Goal Of The Sales Call

The end goal of a sales call  is to get a trial. There is often hesitancy to proceed with a trial, even though it’s a free trial. It takes effort and time for a trial. Time is money. At end of trial ask you then ask the prospects if they are ready to subscribe and start a full project. If all has gone well, they will be eager to start. 

What makes sales hard in 2021?  Prospects fear technology and fear.

Marketing Hacks for Lead Generation and Sales

What’s great about Curtis is that he’s the real deal, a quota carrying sales professional who’s facing all the same challenges sales people face every single day.

How To Find Curtis Kieres

You can find Curtis on social media.

– Website www.cadmakers.com
– Facebook www.facebook.com/ckieres
– LinkedIn www.linkedin.com/in/curtiskieres

 

Thank Our Sponsor Outreach.io

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Schedule a demo at click.outreach.io/salesbabble-kaia to see for yourself and watch those deals stack up.

 

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

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