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Magic Sales Words with Phil Jones #282

Do you ever find yourself struggling to control a sales call and can’t  find the words to say?  Or maybe it’s the opposite, talking to much? If this is the case, our guest Phil Jones has some magic sales words for you. Phil is the author of multiple best-selling books, and the youngest winner of the coveted “British Excellence in Sales and Marketing Award”.  In this episode Phil demystifies the sales process, reframes what it means to “sell,”  Phil and I walk through his book “Exactly What To Say” and share a few of his magic sa;es words guaranteed to help you close sales.

Magic Words That Sell

Phil is famous for his inspiring “Magic Words”, and his highly engaging, practical approach to what is often a subject that is littered with hype and power-hungry “gurus”. His vast knowledge and experience can be simplified into just three areas:

1. Acquiring more customers
2. Having them come back more often
3. Helping them spend more when they shop

Every decision that’s ever been made has been done twice. Once when they

Examples from “Exactly What to Say”

We walked through a few examples from Phil’s book “Exactly What to Say: The Magic Words for Influence and Impact”.  

• • I’m not sure if this is for you but …….   for qualifying it takes away a bias of being sold and puts the decision in the buyer’s mind
  • Simple swaps  – What questions do you have for me? 
  • What happens next?
  • Imagine if you will…..   then tell a story….
    1. Decision to run to
    2. Decision to run away
    3. Decision that makes their heart sing

People aren’t looking to be told what to do. But people do want to know WHAT to do.  Buyers are open to being led of their own accord. These magic words create that opportunity.

Take Action Advice

Slow down your conversations, control the conversation with questions. Respond with questions lead the prospect into a conversation.

What about my stuff makes you think I would be good fit.

How To Find Phil Jones

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