How To Learn The Secret Lingo of Your Customer with Jeffrey Shaw #192

Author Jeffrey Shaw visits Sales Babble to talk about his book Lingo – Discover Your ideal Customers’s Secret Language and Make Your Business Irresistible. Jeffrey believes that far too often people sell the wrong thing to the wrong people. Unfortunately too few people understand for whom they are for. Your ideal client has a secret lingo that mirrors your traits and values. Once you learn their lingo, you can quickly discern and serve this market.

Five Step Process

In his book Jeffery outlines a five step process for discovering your prospects secret lingo.

Understand your ideal clients perspective
Create familiarity and comfort
Style – build one that matches your target
Pricing – Use whole numbers for high-end customers
Words – use language they speak

How To Connect with Jeffrey Shaw

To find Jeffrey Shaw, his book, and the free secret lingo giveaways go here:

Lingo mediate kit Inforgraphic
Free Chapter of his book
Audio version of the first chapter of the book
The full book on Amazon
LinkedIn
Twitter @jeffreyshaw1

Go to Jeffreyshaw.com/sales

How to Learn About Your Ideal Client

Here are past episodes that speak to the importance of knowing your ideal client.