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The Invisible Sales Organization with Mitch Russo #147
In this episode we meet Mitch Russo, author of the book “The Invisible Organization” . Mitch and I talk about the pluses and minuses of moving your sales team OUT of a brick and mortar building and using the power of information systems to connect and build culture virtually. Can this work for you? Mitch is certain it can and in this episode he makes his case on how marketing and sales are good opportunities for an invisible sales organization.
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Invisible Sales, What’s that?
Success Keys
- Telephone based selling works best. Outbound lead generation centers or appointment setting.
- Professional development is key to getting staff productive quickly. Mitch recommends using an LMS (Learning Management System) to move training quickly.
- Promote culture through Slack . It’s a messaging tool that is incredibly easy to use. This was mentioned in an earlier episode.
- Culture is a big deal in any company. Mistake commonly made is to not build the culture before hiring staff.
Organizational Culture
Culture telegraphs to your staff the boundaries of activities or actions individuals can take within an organization. It’s the unpublished guide. How this is done:
- Answers the question what it means to be successful and what is failure.
- Explains to staff what they’re responsible for and not responsible.
- Rewards people as leaders in a your sales community. They become models for the organization.
How To Find Mitch Russo on Social Media
You can find Mitch in the following venues:
Website – www.MitchRusso.com
Twitter – @mitchrusso
Facebook – https://www.facebook.com/mitchrusso
LinkedIn – https://www.linkedin.com/in/mitchrusso
Special Gift for Sales Babblers – www.MitchRusso.com/SalesBabble
How to Manage Sales Teams
Here are some other episodes that will help you manage your sales team. Listen today!
- How To Be Your Customers Hero with Adam Toporek #104
- Strategic Sales Skills from Sales Management Author Ken Thoreson #57
- Four Mistakes Business Owners Make in Sales with Donald Kelly #118
- How to Sell Yourself When Getting a Job with Scott Barlow #81
- SB019 | Skyrocket your Retail Sales, an Interview with Nicole Reyhle
- Special Segment Your Hired! An Interview with Job Seeker Tami Miller #16
- All Job Hunters Are Sellers
- How to Find a Great Sales Job with Gerry Cullen #51
- Special Segment Your Hired! An Interview with Job Seeker Tami Miller #16
- SB 009 | Creating a Powerful Brand, An Interview with Arfan Qureshi