How to Use LinkedIn for Cold Prospecting – Anniversary Episode #260

Today is the 5th anniversary of Sales Babble! Congratulations! It’s the sales podcast that talks divulges selling secrets for non-sellers. Here it is 2019 and I’m still talking about the very same subject. I just can’t help myself! Today we’re going to do something special, which we often do on these anniversaries. We’re going to do a solo episode to chat about something that’s recently been on top of my mind; how to use LinkedIn for cold prospecting.

New Startup Client

I’ve been working with a client since October. It’s a start up and we’re trying to understand how to break into the market and add value. We began by building a value proposition in doing a ton of market research to understand exactly the problems and desires that challenge them. My task is to create a process for business development and scale that up into a sales team. We’re getting ready to start hiring and I know exactly how I’m going to train them because I’ve been doing it myself. It’s been really fun selling.

This is how we use LinkedIn for cold prospecting. Because we’re a startup, we don’t have any existing customer to lean on. We are at square one.

Slideshow on LinkedIn prospect

To make it easy to we have slideshow that describes exactly what I’m doing how I’m approaching prospecting. We use this tool hunter.io to discover emails. This is my tool kit: LinkedIn, Hunter.io, Gmail and a telephone. That’s all!

Our goal is to find target companies, then decision makers, then reach out to them a dozen times or so until they agree to meet for coffee or a chat. This is how we use LinkedIn for cold prospecting.

How to Prospect and Generate Leads

Here are past episodes to keep the conversation going. Listen now!