How To Stay Innovative in an Emerging Market #498

There is an old saying in tech that there are only two kinds of technologies: the out-of-date and the “it’s not yet available.” Products loved and admired by customers will someday be considered antiques. Few products or services are considered modern forever. Instead, the marketplace is constantly birthing a rebirthing, innovation after innovation. Salespeople play a tremendous role in guiding their companies to stay competitive. They are the canaries in the coal mine and the first to discern what’s the next big thing. So what can sellers do to stay innovative in an emerging market? That’s the topic for today.

Today’s Chapter – Emerging Markets

As the seasons change
So does the market
Both creating and destroying opportunities
Revealing new problems and challenges.
Like water seeking its own level
The market seeks balance.

Today’s solutions are tomorrow’s problems
The master seller is awake to possibility.

Today’s Story

Chris returned to the office after working a three-day conference.

Pat asked, “What did you learn at the tradeshow. What’s hot? What’s not? Since you’re the face of the company, what do you think is the next product we should be rolling out?”

“I don’t really know,” said Chris “All I did was stay at the booth and try to get as many leads as possible. The SR-7 product is the best on the market! For all practical purposes, we don’t have any competition!”

Pat responded, “The SR-7 is going to be a problem,”

“Oh?” asked Chris.

“Absolutely,” said Pat. “Today’s solutions are always tomorrow’s problems. Business might be good now, but we better keep innovating if we want to stay ahead of the competition. Markets change. If we don’t change with them, we’ll perish”.

Take Action Quote

Lao Tzu said, “Being and non-being create each other… Difficult and easy support each other… High and low depend on each other… Before and after follow each other.”

This verse illustrates the interdependence of opposites and the cyclical nature of existence. Change is a fundamental aspect of reality. All it takes is to watch a 10-year-old move to see how yesterday is not today. To quote the Greek philosopher Heraclitus, “The only thing that remains the same is change”

The market is always in search of a better mousetrap. One of the perks of being a sales professional is that you get a front seat in emerging markets. The markets are like a river, always moving and always in flux. If you look, you will be the first to know what’s hot. When you fully embrace the wants and desires of your customers, you will know how to advise your company,

How to Connect with Pat Helmers at Sales Babble

Sales Babble shares selling secrets for non-sellers. Masterful selling is deeply understanding what buyers need, discerning if you can help, showing what you have, and helping them to make a decision that is both good for their business and yours. See https://salesbabble.com

This is a production of Habanero Media https://habaneromedia.net

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