How to Sell with Persistence with Josh Roth #339

Josh Roth is a senior business development manager at WalkMe,the maker and builder of a Digital Adoption Platform. In this interview Josh shares insights on the challenges of business development and his three step process for connecting with prospects that fit his Ideal Customer Profile. Josh believes sellers must be tenacious and sell with persistence, pleasantly persistent. but persistent nonetheless.

Sales changes quickly, with the average tenure 1.5 years. Sellers have no patience in this environment. They don’t respect the sales cycle and only want quick wins. On top of that, sellers are not respected and told “to just sell”

A river cuts through rock, not with its power, but with persistence.

How To Manage Sellers

To create an environment that fosters success, sales managers should:

- Show empathy as managers and support similar behavior from sellers
- Ask “How can I help you? What can I do to be better?”
- Founders should understand selling and done it themselves, at the very least, close 5 deals.
- Have an Ideal Customer Profile and be clear what leads to pursue and what leads to abandon.
- Have marketing listen to sales and who they are successfully closing.

Sell With Persistence ABCs

- A. Be empathetic and authentic
- B. If a lead isn’t qualified, move on
- C. Iterate on messaging. learn from cold calling, always improve

How To Find Josh Roth

You can find Josh as the Sr. Business Development Manager- Enterprise & Strategic and how to sell with persistence at:

- WalkMe.com the maker of a Digital Adoption Platform
- Josh’s phone 628-246-1096
- To mail send here ….. Josh.Roth at walkme.com

Thank Our Sponsor Sharetivity

Sharetivity helps salespeople increase prospect engagement by providing an easy and fast way to personalizing their outreach on LinkedIn. Sales starts with getting your prospects attention, given all the noise you have to be different, you have to personalize your outreach. Unfortunately, that is time consuming to go to Google, Linkedin, Twitter, YouTube etc to find an icebreaker. One click personalization.

Thank Our Sponsor Habanero Media

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Past Episodes Cold Calling Tips

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