ross jeffries sales babble
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How to Sell with NLP with Paul Ross #299

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How to Sell with NLP #299

ross jeffries sales babble Our guest is Paul Ross, author, speaker, trainer, Master Hypnotist, and Master Practitioner of NLP (Neuro-Linguistic Programming.). For the past 30 years, he’s taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion. In this episode Paul shares how to sell with NLP from his new book “Subtle Words That Sell: How To Get Your Prospects To Convince Themselves To Buy And Add Top Dollars To Your Bottom Line!” 

What is NLP

Neuro linguistic programming is a technology that maps and models the human genius according to Paul. The field is based on Dr. Milton Erickson’s language patterns and hypnosis work.  It’s a way of using language to structure someone’s consciousness, shape decisions and drive behavior.

For sales professionals you’re not selling a  product or service. Paul believes you’re selling decisions and good feelings about decisions buyers make. The sellers task is to get prospects to trust their own decision making process. Why? Buyers are overwhelmed and overstimulated with  technology and the media.  It’s difficult to make a decision. Sellers must buyers focused and pay attention before they can make a buying decision. That’s the foundation of how to sell with NLP. 

NLP Selling Examples

We talked about how the sellers goal is to think about the state of consciousness they  want prospects to be in. When a seller is artfully vague, their prospects will fill in the blanks for themselves. Talk benefits, limit facts at first. Use implied relationship words  e.g  “Before we explore this marketing plan together…… “  Use words like share, we, together, and promise. These words give buyers the sense that they are in a relationship with you.

Pattern Interrupts

People think and behave in fixed patterns. It’s a necessary tool to deal with the complexities of life. When you interrupt a pattern, people become suggestable.  He calls it a mind stutter.

Objection handling example: we already have a vendor, of course you do, you wouldn’t be in this business if you didn’t have one. Control your own state of mind with the right attitude and beliefs using language in a powerful way.  For example reframe a cold call as an opportunity outreach or you’re not a salesperson,  a decision service technician. Get into the right state that is neutral and compassionate. Focus on breathing and body.

Take Action Advice

Be mindful of the words you use that shape your decisions and drive your behavior.

How To Find

Here are further links to connect with Paul and learn how to sell with NLP and succeed.  This is his website  speakerpaulross.com

To get a free download of his book text the word “subtle” to 76626

Past Episodes Persuasion in Sales

Selling With Confidence Sales System

This online course helps non-sellers who aspire to grow their persuasive skills in order to find great leads, close more sales and accelerate their business. All this and at the same time, not be pushy! 

Click below and learn how you can start selling with confidence today.

Selling With Confidence Sales System

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