How to Sell Coaching Services with Julie Foucht

In this episode we meet business coach Julie Foucht to discuss how to sell coaching services. Julie talks about the fear of sales and how to go from invisible to visible to winning sales. Step by step she walks us through her coaching services sales process to qualify prospect,s pitching her services, and asking for the sale with a service mindset. This is solid practical advice. I especially loved her fearlessness in overcoming objections and creating a passion driven money making business.

Invisible Women Sellers

Julie believes that women are too focused on the need to be nice. She believes they take themselves out of the process, and become invisible for fear of appearing too strong.

Fear of Sales

Julie believes there is a lot of fear around the word “sale”. Gender wise men and women are described:

men – assertive and confident
woman – pushy and B*tchy

She believes that if you know beyond a shadow of depth, that your products and services are great, you will be a success on how to sell coaching services.

The slow road to small profits

Except the fact that the more no’s you get the more yes’s you get. Don’t hesitate to ask for the sale (we referenced the Connie Kadansky episode about getting your “ASK” in gear).

Business Coaching Sales Process

This is the process describing how to sell coaching services.

When meeting someone, start the service process: ask about, hopes, dreams and what’s getting in their way.
Invite qualified prospects to a strategy session: probe further, share how you can address their wants and needs
Ask how much do you want the product or service. Do this on a scale of 1-10.If they choose a low number you might ask, what would it take to get to an 8.
Ask if their ready to get started.
Ask them what’s the name on the credit card you want to use.
Provide great service and up-sell them on other products.
Ask for referrals and references.

The Offer Mindset

Don’t pitch a product or sell, make an offer, consider your product or service an offer. Let them decide if they want it, or not. This is how to close and how to sell coaching services with Julie Foucht.

Overcoming the Objection “I Don’t Have the Money”

When they say they don’t have the money, 98% of the time it’s NOT about money, but instead some other issue. It’s about fear, and you’ve not shown them well enough how you solve that.

Where to Contact Julie Foucht

Twitter @KickassBizCoach

LinkedIn https://www.linkedin.com/in/coachjulz

Facebook https://www.facebook.com/coachjulz

Free eBook

Get a copy of my new eBook: “From Stress, Worry and Overwhelm to Peace, Happiness and Massive Success: The Three Keys to a Kickass Biz” Download it Here

How to Close a Deal

Here are some other episodes you may find of interest regarding the sales CLOSE