Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
How To Sell a Fine Dining Experience
In this episode we visit Moe’s Cantina in Chicago IL. Moe’s Cantina is fatastic restaurant famous for it’s fusion of Latin American and Brazilian cuisines. My host and our guest is Tony DeSalvo, Vice President of day to day operation at Moe’s Cantina, John Barleycorn and the Old Crow Smokehouse.
Today we talk about how to sell a fine dining experience and how it’s more that just great food, great service, cleanliness, or great hospitality. It’s actually all of these aspects working in harmony.
The Big Four
Tony believes a terrific dining experience is built upon:
- Incredible hospitality
- Amazing food and beverage
- Unwavering cleanliness and sanitation
- Superior speed of service
The Wait Staff and Sales
Tony believes the Wait Staff are the front line of the dining experience. Great waitstaff demand:
- Training
- Role playing
- Selling a specials
- Giving people what they want
La Flaca Margarita
He noted that many people want to be told what is great and told what to eat. They are visiting a restaurant for the first time they want to experience what makes it unique.
As an example, Tony did a great job selling me a La Flaca Margarita
A great server is able to sell without being pushy. Their primary focus is for you to have a great dining experience.
Key Takeaway
You have to engage with your customers
The Golden Rule
Do onto others as they would do onto you
The Platinum Rule (attributed to Tony Alessandra)
Do onto others as they would want you to do onto them.
Name on Social Media
Website for the Restaurants
Facebook – Moe’s Cantina Facebook Page
LinkedIn – Tony DeSalvo
Twitter @tony_desalvo3
Sales Training, Sales Coaching, Sales Consulting
Grow your confidence in sales and grow your business too. Check out the Selling With Confidence Sales System for both new and experienced sellers. This is an opportunity for you to
Be Yourself
Add Value
Make Sales
You too can start Selling With Confidence today!