How To Prospect for Leads Using Video with Jason Bay #273

Jason Bay is the cofounder of Blissful Prospecting, a company that helps B2B sales reps, small businesses, and nonprofits create sustainable revenue growth. Jason has a unique approach for lead generation. In this episode he shares how to prospect for leads using video.

Five Step Video Prospecting Process

I was happy to bring Jason on to the podcast after receiving this video. Each week I receive many requests to get on Sales Babble. But this is approach really got my interest.

A video makes it easier to build a connection. Buyers can see your body language and actually see your words. In a world of commoditization and automation, a video can help you stand out. This is his process:

Identify your ideal client profile – know who you’re targeting and why
Find a list of leads and pick companies and organizations who you “think” would be a good fit.
Find personas (roles/titles) who will make the decision to buy. Jason mentioned the book Above and Below the Line by William Miller.
Define you messaging cadence e.g. email, LinkedIn, call, Facebook message, email again etc…. Use multiple marketing channels. This is where you insert the video prospecting.
Execute

Video Prospecting Tools

Jason uses Loom to makes his videos and embed them into his emails. He uses a script (listen to the video above for an example). He uses

Loom https://www.loom.com/
You can get a free account, it will hold 100 emails.
Make sure each email is 30-60 seconds and no longer. 30 seconds is best.
Make sure you have a good webcam
Make sure you have good lighting

How to Find Jason Bay

To learn more about Jason and how to prospect for leads with video, you can find his links here:

Lead Generation Strategies

Let’s keep the conversation going on lead generation strategies AND tactics: