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How to Grow Sales with Video Testimonials with Sam Shepler #360
Today’s guest is Sam Shepler, the founder and CEO of Testimonial Hero. We babble about building trust with prospective clients and the value of using video testimonials that engage prospects, reduce friction in the sales cycle, and close deals faster. Sam’s mission is to enable all organizations to grow faster with video testimonials.
Video Testimonials vs Written Testimonials
Buyers struggle with differentiating one vendor from another given they’re overwhelmed with information. They are quite literally drowning in a sea of content. At the same time sales professionals, want to make sales as easy as possible. The best advocate for a company are happy customers. This is where testimonials bring value.
Customers want to hear from other customers. They want to limit their risk. While written testimonials have done a good job over time, the bar is moving. Buyers are living in a video world and have come to expect it as a vehicle for communication. According to Sam, videos are the best way that revenue teams can cut through the noise and close deals faster!
How To Find Sam Shepler
To connect with Sam and learn about video testimonials:
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Past Episodes Sales and Marketing Alignment
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- Top 10 Sales and Marketing Tips for 2021 with Neil Kristianson
- The Orange Squad with Dean Petrulakis #351
- Demand Side Sales Part II with Bob Moesta #348
- Demand Side Sales with Bob Moesta #347
- How To Use Podcasts for Business Development with Scott Ingram #318
- Email Marketing Salesmanship with Rob and Kennedy #316
- Business and Marketing Strategies That Work with Jason Van Orden #290
- How To Be a Buyer Painkiller with Guillaume Moubeche #279
- Finding Your Innate Marketing Genius with Christina Frei #269
- Perfect LinkedIn Strategy with Brian Basilico #264
Sales Consulting To Grow Your Business
Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.
Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.
We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.
Got a Question?
Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?
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