Trade Show Leads for MoreGolfToday.com

In this episode we interview Jason Tenzer, President of MoreGolfToday, a daily deal golf program. Jason loves to generate leads at trade shows. Today he let’s us in on the approach he uses to ensure his trade show experience is effective in collecting qualified leads.

I know I know you could care less about golfing but humor me for a moment and let’s walk over to his booth in the G aisle. Let’s listen to Jason’s staff on the trade show floor.

Trade Show Pitch

Jason believes in explaining the benefits of your product in only a few words.

He is a strong advocate of the KISS method, Keep It Simple Stupid. This requires you to listen to the responses and learn the answers commonly shared. By doing this you will get insights into your ideal clients.

Before his pitch, Jason holds out a set of golf tees. He then hands them to people as they walked by and says….. “Would you like some free golf tees” and then sees what direction the conversation travels. Invariably he would quickly shares it’s the “GroupOn’ for golf.

Trade Show Booth Setup

He has a simple banner in the back of the booth with the following copy:

Save up to 75% on golf

More golf less cash

In the front is an Easel. It contains a sign with a give away (they had a raffle).

He and his staff carry a clip board and sets of golf tees.

Jason believes it’s not about the booth. It’s about the message.

The golf tees stimulate a conversation. There was no catch for taking them, other than give him 15 seconds of their time.

Trade shows are a great way of generating leads. Plus it’s a great way to connect with prospective clients and tune your pitch. When you speak to attendees be quick. The benefits and value of your product must be crystal clear, stated crisply and concisely.

How To Connect With Jason Tezner

You can connect with Jason here.

Jason offered a free golf discount! Listen to the podcast for the discount code. The discount is good till March 31st. 2015.

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