How to find a great sales job

Today we go to Austin Texas to meet Gerry Cullen author of the book “The Coldest Call” or better titled “How To Find A Great Sales Job”.

Why is it some sales jobs that look great on paper, turn out to be a bust? In this interview we talk about the four things you should look for when applying for a sales job.

Four Signs of a Great Sales Job

If the company backing this product or service is credible and strong, its a good bet you’ll have a fair opportunity to succeed. But if it’s struggling with capital, beware! Investigate the following to make an informed decision:

Do they have a great Web presence with Lead generation? Will you do all the prospecting or do they have a strong marketing process to do that for you?
Can they clearly answer the question “What does it do”?
Is it the right price? If you precall some prospects and ask about the value of the product, is it clear there is a need?
Does the company have a great reputation (and capital behind it)?

It should be crystal clear the value that your product or service provides. It should be a simple pitch, and the web presence should mirror that. The price, should also be aligned with the value it brings. If it doesn’t bring much value, you can’t charge a lot for it. However if it provides great value you can charge for it, and handsomely.

Bottom Line Getting a New Sales Job

If you’re looking to take a position that lacks one of the above aspects, it’s important that your compensation addresses that concern. Or maybe you should just take a pass.

The Coldest Call

I’m really hoping that Gerry decides to publish a second edition of this book.The teaching is valuable not only for sellers but anyone looking to roll out a new product or service.

This is the book on Amazon Coldest Call Why Some Good Products Don’t Sell .
This is the link for Gerry on LinkedIn
Gerry is CEO of Cellular Machines

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