Image Message Story. An Interview with Heidi Thorne

In this episode I interview Heidi Thorne, a Promotional Marketing Expert, Speaker and Author of 7 books, the latest titled, Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants. We talk about gaps that small business’s commonly neglect when selling their products and services as well as clear guidance on how sellers can remediate those gaps and grow their business.

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In This Episode

In this podcast we talk about the three key areas that businesses commonly fail to address in their sales and marketing program:

Image: What is the view you portray to the market.
Message: What is the purpose you share with clients regarding your products and services.
Story: What are the stories you tell yourself and clients about your business..
What is the Promo with Purpose Marketing Concept.
Heidi’s latest book Business Competitive Advantage .

Items of Interest

In this podcast we mentioned the following resources:

Heidi Thorne can be found at her website heidithorne.com
Heidi’s lastest book can be purchased on Amazon: Business Competitive Advantage, A Handbook for Small Business owners, Entrepreneurs and Consultants
Promo For Purpose is Heidi’s shop that provides imprinted promotional items

Breakthrough

Take a moment and reflect on your business and answer the following YES/NO questions:

Do you present a consistent, memorable and positive image to your clients?
Do you have a tag line and messaging that presents a clear purpose of your products and services?
Do you tell yourself stories that you share with clients that honestly reflect on your past, and your future endeavors? Do you limit your future, from the way you view your past?

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Lastly, did this podcast give you pause to rethink your business’s image, message and stories? Many companies have a hodge podge approach to their branding. If you can get all your staff on message, it will make your company more memorable and trustworthy.