Goals – Tao Te Ching of Sales Babble #399

What’s the point of having goals? Aren’t they all arbitrary anyway? Why not, you might ask, just work hard and reap what you sow?

But do we reap?

In this episode of the Tao Te Ching of Sales Babble we discover the value of goals, how they are one of the most powerful tools in a sellers toolbox, even those that seem impossible.

This Chapter is called Goals

No progress occurs without goals
Guideposts on the path of discovery.
Each sale a series of steps
A trek to the final purchase.

As weather and obstacles appear
The path is re-charted
Like stars to ancient navigators,
Providing guidance.

The destination has immense value
Yet it pales when compared to goals.

It’s the journey that matters
The rest fleeting..

The Story for Goals

“Why do I have these goals?” mused Lee.

“I know” said Chris,” We can never reach these. They set the same stupid goals last year. And we didn’t even come close”.

Over hearing, Pat spoke up. “You’re right! We didn’t reach our goals.

“But if you recall, when we rolled out the new product we had no idea how to position it. Remember how we kept trying one thing after another?

“Because of the goals, it reminded us to keep adjusting, keep trying, until we finally, had that last quarter breakthrough. If we didn’t have a plan, we’d still be at square one don’t you think?

Goal of a goal is to guide,
not frustrate”

Take Action Quote

Like Led Zeppelin sang in the Immigrant Song:

“On we sweep with threshing oar
Our only goal will be the Western shore”

How To Find The Tao Te Ching of Sales

Many years ago I authored a thrice a week blog titled the “Tao Te Ching of Sales“. It based on a book of poems titled the “Tao Te Ching” by the Chinese philosopher Lao Tze. It dives into non-pushy sales based on the teaching of Wu Wei “non-doing”. You can learn more here:

- This is the link to the blog; https://taotechingofsales.com/
- This is the Tao Te Ching translated to English
- Sign up for Vidyard free account today by going to vidyard.com/babble.

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Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

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