Finding Your Innate Marketing Genius with Christina Frei #269

Today’s guest is branding and marketing expert Christina Frei. She has developed a proprietary process that identifies finding your Innate Marketing Genius in business owners. In this episode we chat about the having the right marketing mindset through your avatar. Next we discuss practical tactics sellers can use to prospect and convert leads into opportunities.

Building Trust Before You Meet Them

The Innate Marketing Genius focus first on you understanding you through your avatar. Next it discovers if a lead is a good prospect for you. When meeting a lead ask these questions:

What is the core strategy that will give you a home of discovering your ideal clients?
What is this way of being (for you) that is so easy that it becomes an engine?” Start one way, that branch out.
What are the right conferences and tradeshows?
What are the right conversations?
Do you want to be a speaker?
Do you want to host a webinar to build trust.?

From these answers you line it up against your own personal marketing genius avatar. The process that is two-fold:

Figure out your type with the assessment tool
Six step process that identifies the marketing genius. Defines your archetype and create the core strategy.

I completed the assessment and this was the result: