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Erase Your Fear of Cold Calling #526
Have you ever noticed how we all get a little jittery when it comes to cold calling? It’s like we’d rather face a dentist’s drill than pick up that phone! A lady once told me never did vacuuming look so good as when it was time to make a cold call. But here’s the kicker: doing nothing just makes the jitters worse. On the flip side, taking action? Well, that’s where the magic happens. In today’s episode, we’re diving into the psychology of our phone phobia and embracing a wu-wei approach. Instead of dodging the discomfort, let’s lean into it and see it for what it really is. Bottom line: it’s not as scary as it seems. After listening to today’s episode when you’re hesitating to make that call, you’ll remember: acceptance is your secret weapon to conquer cold calling fear!
Today’s Chapter – Erase the Fear of Cold Calling
The journey of a closed deal
Begins with a single cold call.
While some fear
others embrace it.
Knowing that while those who can manage others are powerful,
those who manage their fears are mightier still.
The Master Seller anticipates a difficult sale
by managing expectations.
Separating the wheat from the chaff.
they use a numbers game
to create opportunities.
Today’s Story
Chris had wanted to get into sales for quite some time and transferred excitedly into an SDR role. But the job wasn’t what Chris thought it would be. Each calling session was a hamster wheel of rude responses, hang-ups, and rejection. Soon Chris’s pace slowed and Pat noticed it.
“What’s going on?” asked Pat. “You were so excited when you started!”
“I know,” responded Chris. “I guess I’m not cut out for cold calling. Everybody I call hates me.”
Pat laughed. “That’s not true! The trick is to remember it’s just business. Not everyone we call is qualified or ready to buy. Often the timing isn’t good or they have more pressing matters at hand. Only 1 out of 20 calls are going to be prospects somewhat interested in what we provide. Let’s find success in that percentage rate. If we just do our job, it will all work out. Eventually, you’ll meet people we can help. It’s just a matter of patience. Don’t forget, you have the most important role in the company!”
“What do you mean by that?” said Chris. “The most important role?”
Pat responded, “This entire company would grind to a halt if we stopped closing sales. It’s a lot of responsibility on your shoulders. I know! But I’m certain you can do it.”
That afternoon, Pat cleared their schedule and for the rest of the day they worked on how to erase Chris’s fear of cold calling.
Take Action Quote
Selling isn’t something to be feared, but to be understood. When sellers conquer fear, they learn a broader insight on life. Each of us must confront our fears, facing them head-on. How we handle fear determines how we spend our lives. Do we live a life filled with regret, or do we experience the joy of adventure?
Lao Tzu wrote, “Act without doing, work without effort. Think of the small as large and the few as many. Confront the difficult while it is still easy, accomplish the great task by a series of small acts.” (TTC #63)
As they say, you eat an elephant a bite at a time. You can’t eat it all at once. The same is true when selling. You just need some momentum. How do you build momentum? You start with a simple phone call.
Pat Helmers at Sales Babble
Sales Babble shares selling secrets for non-sellers. Masterful selling is understanding what buyers want, discerning if you can help, showing what you have, and helping them to make a decision that is good for their business and yours. See https://salesbabble.com
You can be yourself when selling. It’s all about helping others with their challenges and aspirations. I’ve interviewed 100s of sales experts and discussed all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most importantly the right selling mindset. Stop fearing sales and embrace it. Learn the selling secrets for non-sellers and start making a difference today. Here is the entire back catalog of episodes in the sales podcast. Look here https://www.salesbabble.com/sales-podcast-free-advice/
This is a production of Habanero Media https://habaneromedia.net
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