Emerging Markets – How to Stay Competitive #407

Consider your first cell phone and what an innovation and game changer it was from the wired house phone. But in relation to the phone in your pocket right now, that old phone has no more value than a brick. This is the way innovation works. The marketplace is in continual flux which creates a challenge for sellers and the products they represent.

Today’s Chapter – Emerging Markets

As the seasons change
So does the market
Both creating and destroying opportunities
Revealing new problems and challenges.
Like water seeking its own level
The market seeks balance.

Today’s solutions are tomorrow’s problems
The master seller is awake to possibility.

Today’s Story

Chris returned to the office after working a three day conference. Pat asked “What did you learn at the tradeshow. What’s hot? What’s not? You’re the face of the company, what’s the next product we should be rolling out?”

“I don’t really know” said Chris “all I did was stay at the booth and try to get more leads, they SR123 product, is the best on the market, we don’t have any competition!”

“The SR123 is going to be next month’s problem” Said Pat. “today’s solutions are tomorrow’s problems. We had better find a new innovation or we’re going to get behind the competition. Markets change, if we don’t change with them, we will perish”.

Take Action Quote

The market space is constantly changing and evolving. According to Milton Friedman, “The most important single central fact about a free market is that no exchange takes place unless both parties benefit.”

Sales people live in the same space as their customers. They are the first to know what’s next on the horizon. Integrate the sentiments of your customers, into yourself, and you will know how to advise your company, like a river, always moving, always in flux. To quote the Greek philosopher Herecletis, “the only thing that remains the same is change”

How To Find The Tao Te Ching of Sales

Many years ago I authored a thrice a week blog titled the “Tao Te Ching of Sales“. It based on a book of poems titled the “Tao Te Ching” by the Chinese philosopher Lao Tze. It dives into non-pushy sales based on the teaching of Wu Wei “non-doing”. You can learn more here:

- This is the link to the blog; https://taotechingofsales.com/
- This is the Tao Te Ching translated to English
- Sign up for Vidyard free account today by going to vidyard.com/babble.

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Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

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