Email Marketing Tips

In this episode we interview Neil Kristianson who shares the journey he made from being an order taker, to a salesman. When the home remodeling market crashed, the rise in competition motivated Neil to create new processes that build trust with prospective clients via email auto-responders. Today we learn the blueprint he used to grow his business.

Neil is an email marketing specialist, certified business coach, music marketing producer and entrepreneur. This is the first time we have a guest join us in the Sales Babble Studio and you’ll find it unusually relaxed and fun.

Right-click here to download the MP3

In This Episode

… we talk about :

How to use email marketing to generate leads for sales
The importance of being honest with problems and how it adds credibility
The power of using a series of emails to nurture trust
How Neil used a Sales Warming Kit to engage clients and prepare them for the sales call.

Items of Interest

This episode mentioned the following resources:

EmailSplat.com – Heroic email marketing programs for frustrated business owners
Emailsplat.com/babble The Non-Sellers Blueprint for Boosting Sales

Breakthrough

Neil recommended three pieces of advise:

Build an email list! Nurture leads over a long time.
Get clear about what you’re selling – Ask the question “Are you sure what you think is important is the same thing your prospective customers think is important?”
Be yourself. Know your strengths and weaknesses. Don’t be something you’re not. Be you.

Announcing the Selling Secrets for Non-Sellers Workshop!

We’re offering a live workshop to teach selling secrets to non-sellers on on Thursday, June 26 at the IIT Rice Campus in Wheaton IL… Just west of Chicago. It’s all about learning a selling style that fits your personality and works.

The Sales Babble Workshop is a terrific opportunity for sales professionals to learn strategic selling styles in an interactive forum. Thid in-person workshop promises to provide actionable scripts, processes and practice that can be applied the very next day – or your money back!

Your resistance to selling will be directly addressed. You will learn that sales is not about pushing customers to buy, but instead a process of discovering and serving the customer’s needs and desires.

Click here to register on Eventbrite