Cold Calling Techniques, with Stephen Schiffman

In this episode we address one of the largest hurdles entrepreneurs face in their career: cold calling. We interview Stephen Schiffman, the leader and motivational sales trainer who literally wrote the book on cold calling. Stephen takes us through a strategy of cold calling techniques and the tactics you need to get an appointment. It’s an honor to have him join the Sales Babble sales podcast.

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Cold Calling Scripts, Tips and Advice

In the interview Stephen shared a cold calling process:

The goal of a cold call is to get an appointment.
You should always have a reason for calling e.g. I was working with a company like yours or my boss asked me to call you.
Always always listen to what they say to find a “ledge”. A ledge is a statement you can use to further the conversation and search for reasons they would agree to meet.
Keep asking questions to solicit enough interest that they agree to an appointment.

How to find Stephen Schiffman

In this podcast we mentioned the following resources:

This is Stephen Schiffman’s website and LinkedIn page
Here is one of the first books on sales I read “Cold Calling Techniques That Really Work”
Stephen’s latest book “The Ultimate Book of Sales Techniques: 75 Ways to Master Cold Calling, Sharpen Your Unique Selling Proposition, and Close the Sale”

Breakthrough

Do you have set cold calling script that makes it easier for you to make calls? Or does the whole thing frighten you? Please take a moment and leave a comment on Sales Babble or the Facebook page . What’s the first thing that comes to mind when you think of cold calling?

Listen To Jill Konrath’s Cold Calling Script. Click here now!

What do you think?

Last weeks episode from Bob Terson generated a lot of interest in Sales Babble sales podcast and I really appreciate all the people who have taken time to Like us on Facebook and give us great reviews on iTunes. Thank you.

Lastly did you know on each Thursday there is a blog post posted on Sales Babble? Go www.salesbabble.com/blog to see our latest and greatest actionable advice on sales.

Again thanks so much for being here . I really appreciate it

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Cold Calling Tips

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