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Cold Calling is Not a Numbers Game with David Walter #346

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Cold Calling is Not a Numbers Game with David Walter #346

david walterIn this interview we meet David Walter, author of the new book; “The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game!”.  Today David reveals B2B secret cold calling formula of getting to Yes quickly. He believes that the more often  a buyer says yes, the more likely they will buy. Abandon the number games myths and start helping your buyers with their problems.

Numbers Games Myths

While attending college David became one of the top calling reps for MBNA American Bank taking over 40 credit card applications on average during each four-hour shift. After college, he took over the marketing for his father’s HVAC business and was able to generate over 1,000,000.00 dollars in revenue by running radio and newspaper ads!

David’s claim to fame came from setting a record of 15 appointments a day every day for 6 months straight while working in the call center of a PEO firm, This is when he got his super powers by tapping into his subconscious mind and became the Super Hero of Cold Calling! Then he started and ran his own call center for 13 years working with some of the largest IT companies in the world and some of them made millions

Not a Numbers Game but Cold Calling with Yes

When trying to schedule a meeting,  immediately go to the elephant in the room, you’re trying to sell them something. Accept that everyone says they are just looking. Instead ask,

    • “Pat this kind of a cold call, we do X,Y and Z . Let me stop you first, I know you have an XYZ and you’re happy with it right?”
    • “Your a savvy business owner. If a perfect solution dropped in your lap you would take a moment to look at it, right?”
    • “I’m assuming you’re open minded, right?”
    • “Would you be open to scheduling a time to meet?”

Since the buyer said “YES” many times, they are far more likely to agree to meet.

Message Leader for the Cold Call

Find a “message leader”. This is a value proposition that is unique and interesting. Find something that separates your solution from the rest. Compliment the buyer  and their business. Intrigue them in a manner they are open to hopping on a zoom or phone call.  According to David, happy people are your best prospects. Don’t assume everyone is ready to buy. It’s not a number game.

How To Find David Walter

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Past Episodes on Cold Calling Tips

Here are past episodes you DON’T want to miss!

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

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Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

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