Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Cadence: 7 Drivers of Profit with Pete Williams #241
Pete Williams is this episodes guest and author of the book Cadence: A Tale of Fast Business Growth. By a tale, I mean exactly that. Pete tells a story about struggling business owner of a bicycle store who meets mysterious sensei who slowly reveals the 7 drivers of profit. Profit is a key motivation of all for-profit companies. When sellers focus on profit, it’s easy to make a case for your product or service and close sales.
Seven Drivers of Profit
According to Pete, profits can be gained when any of the following drivers are improved. If you focus on these drivers, one by one, they will collectively add up to fast business growth.
Drivers mentioned include:
- Number of suspects
- Number of prospects
- Number of conversions
- The average item price
- The average number of items per sale
- The number of transactions per customer
- The product/service margins.
First focus on having a 10% improvement on each of the profit driver. Because of this the effort will compound to a doubling of profit. Given these incremental improvements, there will be a collective 2X effect.
A 2x gain in profit would great, right? That’s a good start? With more improvement couldn’t even be greater?
Take Action Advice
Of the 7 drivers of profit, consider Conversions. Focus on turning leads into suspects and suspects into qualified leads (prospects). You will get more bang for our buck working you leads efficiently.
How To Find Pete Williams
Pete is easy to find across the web. As such here are further links regarding fast business growth:
www.PreneurGroup.com | www.
Mobile: +61 4 1853 2814
Email: pete@preneurgroup.com
This is his new book:www.CadenceBook.com
How To Grow Sales
- Why You Need a Killer Business Plan with Peter Mehit #232
- Making Sales in Startups with Sean Higgins #225
- Honesty Sells with Colleen Francis #223
- The Transparency Sale Part 2 with Todd Caponi #222
- How To Sell With the CRINGE Method from Doug Vigliotti #213
- Why Commissioned-Based Sales Plans Fail to Work with Justin Clark
- The Only Sales Guide You Will Ever Need Anthony Iannarino #130
- Understanding the Value of Testimonials #126
- What is Sales 3.0 with Shawn Karol Sandy #83
- How to Sell Solopreneurs, an End-of-Year Survey with Larry Keltto #43