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Authority Selling with Mike Saunders #133

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mike-saunders-of-marketing-huddleAuthority Selling with Mike Saunders

We live in a competitive world with many customers vying for our clients. You need to stand out to be heard. In this episode we talk about how to be an authority in your industry and how to use that gravitas when selling. Our guest is Mike Saunders. Mike is the founder of Marketing Huddle. Mike helps small business owners and entrepreneurs with their digital marketing and building their authority brand. Mike has a new book titled “Authority Selling” and we talk at length on how to do that very thing.

You Are an Authority

You may not fully appreciate it, but you’re an authority in your industry. You know things others don’t.  You have experiences that others would value. Furthermore, you have knowledge your competition lacks.  Authority is what differentiates you and your business from the competition. With this authority, place yourself in a position to share:

  • podcast interviews
  • author books
  • participate live media
  • blog
  • author magazine articles

Picture the possibility of creating custom content focused on various aspects of your business.  As Mike put it “Sales people have brochures, experts have books”.  Creating content confirms in your own mind your own expertise.  Mike believes books or an interview can be a cost effective way to build authority. In his words “Corral your knowledge at a focused audience”.

How to Become an Author of a Book

Mike believes that books authored in an interview style are a quick way to produce content that is easy to create and readable. He shared an example of this process with a story of his client a chiropractor: creating a topic, discussing content, interviewing, transcripts, building the graphics of the book and marketing. His client now has a book that separates him from the competition. He literally wrote the book on pain management.

Where to Find Mike Saunders

You can find Mike all over the web….

This was my interview on Mike’s podcast on Qualifying Prospects with the SORT method

Sales and Marketing Alignment

Here are some other episodes that focus on using marketing to generate leads.  Check them out!