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4 Step Sales Framing Process with Aaron Janx #131
In this episode we focus on the first sales call you have with a prospective client. For many people its a struggle to know what to say, when to say it, and how to get the prospect to agree to become a client. Our guest is business coach Aaron Janx. Aaron shares a sales framing process designed to close your prospect during the first meeting.
Sales Frame Process
Aaron and I spoke at length on his sales framing process:
Frame – The seller takes control of the conversation. Then they ask the prospect to agree to share No or Yes if they are interested at the end of the sales call.
Pain – The seller gets the prospect to feel the uncomfortable situation emotionally. This prepares them to take action and belief that the seller understands what they’re feeling.
Brain – The seller waits till the prospect asks about their product or service. This is very non-pushy. The prospect opens up to hear about the offering when they initiate curiosity. The seller explains their product or service as simply as possible with 4-5 benefits.
Win the Game – The seller waits until the buyer asks about price. They are asked to set a number. This is a metric for how good of job the seller did explaining the value. That number is then used to close the deal.
How to Find Aaron Janx
You can find Aaron all over the web!
- Website: www.aaronjanx.com
- Twitter: https://twitter.com/aaronjanx
- Facebook: https://www.facebook.com/groups/straightupentrepreneurs
- LinkedIn: https://www.linkedin.com/in/aaronjanx
What are the Sales Process Steps
Here are some other episodes that talk about the sales process. Check them out today!
- Win Sales with Mindset Sequence and Systems with Johnny Campbell #123
- How to Sell To Government with Kevin Jans
- Why You Need a Sales Process an Interview with Randy Meier
- How to Sell Coaching Services with Julie Foucht #98
- How To Pitch a Magazine with Cherlyn Chong #97
- 8 morning Rituals for Sales Success with Rayven Perkins #93
- Strategic Sales Skills from Sales Management Author Ken Thoreson #57
- SB031 – How Sales Are Lost in the Beginning an Interview with Mark Whitehead
- SB027 – How to Qualify, Magnify, Pose, Close, Deal and Seal the Deal for Sales
- SB023 – How to Control the Sale, by Giving the Customer the Illusion of Control