Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Today we meet Brian Basilico, the author of It’s Not About You, It’s about Bacon, Relationship Marketing in a Social Media World. Brian talks about the various social media outlets and how each has it’s own DNA. We discuss which venues make the most sense for finding leads in your industry. Secondly he speaks about how lead generation is all about building relationships.
Brian is a best selling author, and speaker on the topics of Social Networking, Relationship Marketing, and Internet Marketing for Business.
I’ve seen Brian speak a number of times and I’m very excited he’s found a moment to visit us here on Sales Babble.
Right Click Here To Download Podcast
In This Episode, Lead Generation
There are two ways to build credibility
- Under promise and over deliver
- Recommendations and testimonials
Every person and business has it’s own DNA
- If you’re in the consumer good business, Facebook could be your go to social media site.
- If you’re a B2B, LinkedIN is a place.
- Wedding fashion food, Pinterest!
Ask yourself the question, where does your ideal client hangout?
Brian recommends that you segment your email:
- Emails from clients who want to buy something
- Nice to know emails…. people sending information about events and news
- And then the rest, random arrivals from strangers. These are distractions
Resources for Social Media Marketing
This is Brian’s website b2b-IM.com B2B Interactive Marketing
- He is giving away a free book on there called “Social Media Demystified”
- Brian’s book is “It’s Not About You It’s About Bacon, Relationship Marketing in a Social Media World”.
- He has a website devoted to that book: Not About U Tips about Networking and Social Media
Brian has a new podcast called My Marketing Magnet It was just launched November 1, 2014!
Learn More
But don’t go away quite yet!
If you haven’t done so already, click here to download 20 Secrets for Selling Success
and click here to leave a review for me on iTunes.