SB032 – How Sellers are the Plucky Sidekick an Interview with Aprille Janes

Aprille JanesIn this episode we meet Aprille Janes, the podcast host of the Bolder Business Podcast. Aprille is a business coach, mentor with a background similar to mine in software development and IT. She’s worked  as an executive  for  Minute Maid and Coca Cola and is  now  focused on small business owners and entrepreneurs.Her mission is to help them  take action and think like a CEO.

Today we talk about story, how the customer is the hero, the problem is the villain and you’re the plucky side kick.

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In This Episode …..

We tell stories about how you can use story when selling. And use it masterfully!

Aprille believes that ……

The story has three main characters:

The Hero –  the person the story centers on. You are not the hero, the customer is the hero.

The Villain – the problem the customer has, it or they  keep them from what they want.

The Plucky Sidekick – the person (You the Seller)  who is here to help.

Story has three parts:

Beginning   –   the hero is struggling with a problem.

Middle  – you the plucky side kick arrives and shows them a way out of their problem.

End – this could be you too  (the start of the close).

Stories are powerful and connect with the prospective client.  Vanilla will Kill’ya     Be special, stand out!

Resources

Aprille has a podcast at BolderBusinessWomenPodcast

Click here for her free eBook 11 Bold Strategies to Swipe From the Corner Office

Aprille can be found on LinkedIn at  ca.linkedin.com/in/aprillejanes

Here she is on Twitter    twitter.com/AprilleJanes

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