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SB019 | Skyrocket your Retail Sales, an Interview with Nicole Reyhle

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Nicole Reyhle-4In this episode we talk about  sales in the context of Retail and surprisingly,  it’s not that different than sales in other industries. We even talk about hiring and working trade-shows.

Nicole Leinbach Reyhle is the Founder & Publisher of Retail Minded, an international publication, website and destination for independent retailers privately owned small businesses. Additionally, Reyhle is the Co-Founder of the Independent Retailer Conference, and has been a sales professional for Adidas, Sears, Franco Sarto Footwear, and Nordstroms among others. Nicole serves as a spokesperson and adviser for Small Business Saturday, a nationally recognized day occurring the Saturday after the American Thanksgiving holiday that supports small businesses.

 

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In This Sales Episode

In this podcast we talk about:

  • Consumers often have more insight in retail products than in the past
  • Often times consumers have more data on products than sellers
  • Effective sales associates deliver a superb sales experience
  • The power of a Store story: what gave birth to the store
  • You can’t rely on your own taste to understand what to sell , you must rely on the real boss, your customer
  • When hiring sellers, look beyond your immediate circle. Look for people who compliment your weaknesses.
  • Do two to three interviews before hiring any one associate
  • Great sales candidates are great listeners. They can read between the lines.
  • Great candidates are nice yet assertive
  • When attending trade-shows its important to  understand your market
  • For shy folks, bring a wingman to ease conversation
  • Brick and mortar businesses should leverage social media . The selling never ends.

Items of Interest

In this podcast we mentioned the following resources:

Nicole has kindly offered to give all Sales Babblers a free 1 year digital subscription to Retail Minded.  Go to retailminded.com/subscriptions/

and enter the code SALESBABBLE in all CAPS

Breakthrough in Retail

Consider your presence in social media. Are you leveraging it in your brick and mortar business? Even if  you have a virtual business or if you’re a service provider you can still ask the question, are you utilizing the power of LinkedIn, Twitter and Facebook for prospecting and finding clients? If not, you need to start today.
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Housekeeping

If you recall two weeks ago we kicked off a contest for Jill Konrath’s book “Agile Selling“.  Today I’d like to announce the winner Odile Faludi from Bond Junction,  Australia .  Congratulations Odile!

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