Creative Thinking in Sales

In this episode we interview Tony Vengrove to explore the question: how does creativity impact sales?

Tony is the founder of Miles Finch Innovation a marketing company that removes barriers that interfere with corporate innovation and creative thinking. He is an idea champion and believes every problem has a solution With over 20 years experience Tony has worked in world-class New York City ad agencies and Fortune 500 marketing, innovation and R&D organizations.

Tony and I talk about creative thinking and ways a sales professional can build an emotional connection.

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In This Selling Episode…..

Tony mentions the Idea Climate Equation:

Idea Climate Equation =creativity ** belief/ logic** doubt

Visualize the tension in an organization between logic and creativity
The more doubt the less ideas
The more creativity the more ideas , and if you believe you’re on the right track for even more ideas!

Items of Interest

These are the two links mentioned in this episode:

Tony can be found here on LinkedIN https://www.linkedin.com/in/tonyvengrove
Miles Finch Innovation can be found here http://www.milesfinchinnovation.com/

Creative Breakthrough

Consider the things you can do to lower doubt and increase possibility. Answer this question:

Have you been thinking out of the box to grow more clients, are have you been doing the same old same old?

If you answer same old same old, create a list of 10 innovative ways to engage your clients and get into their heads.

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What do you think?

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